Whether you’re based in the United States, Australia or any other territory in the world, the chances are that you’re always looking for new ways to promote your products and services and increase your company’s reach. Selling to the UK makes sense, as British consumers have high levels of disposable income and, with the UK set to leave the EU this year, there’ll be an increased demand for quality goods and services that can no longer be provided.
Below, we’ve put together a few ways to promote your products to UK consumers and make more money. Read on, and do let us know how you get on when you expand into the UK.
Pay for advertising
The most obvious way to promote your products in the UK is to pay for advertising, either online or offline. Facebook Ads, for example, allow you to target the people that matter, and you can hone in on segments of the market, for example, working mums or students. You’ll need to create a strong landing page and think about your ad copy, but you’ll soon be able to make a splash and dominate in the market. Remarketing and tweaking through A/B testing is critical if you’re planning a long-term marketing campaign. Always be on the ball and prepare to make changes to what you’re posting so that your offering is always fresh and unique.
Work with another company
If you’re concerned that it’s going to be too expensive to enter into the United Kingdom, then one option would be to partner with a local company. Indeed, pairing up with an international competitor to sell each other’s stock allows you to boost brand awareness, increase sales and enter into markets you perhaps otherwise would never have dreamed of doing so. Make sure you get percentages and long-term plans in writing so you’re both on the same page.
Use social media
Social media is one of the most effective forms of digital marketing, so consider working with a firm that offers social media management UK based. That way, you can create separate Twitter, Facebook and Instagram accounts for your business and have fresh content go out each and every day that’s truly tailored and targeted towards Brits. After all, it’d take years to hone in on their humor and way of thinking, so outsourcing makes sound financial sense.
Localize your marketing
Finally, consider localizing your marketing to appeal to as wide an audience as possible. The truth is that consumers in the United Kingdom will likely be different from those in your home country, so don’t make the mistake of thinking you can cut and paste your marketing strategy and expect it to work in the same way. Be strategic, be sensible, and always localize your brand messages. In some cases, you may need to localize your product and packaging to comply with local regulations, so work with an expert before entering the market to be sure.